52% of marketing professionals worldwide name video as the type of content with the best ROI. (source: Syndacast)
People spend an average of 260% more time on pages with video than without (source: Wistia)
Executives (i.e. decision-makers) are watching more videos. A study conducted by Forbes and Google found that 83% of executives are watching more video than they did a year ago.
The study by Forbes and Google also found executives take action after watching video; 65% have visited a vendor’s website after viewing their video and, on average, 50% of executives conducted a search for more information after watching a work-related video
PPS Content is a spinoff of Professional Prospecting Systems, one of the oldest B2b Marketing and Lead Generation companies in North America. That means we came to video production from being in-the–trenches marketers who needed to produce results – or be fired.
We were always looking for a competitive edge and tried video early on as a CTA (call-to-action) for the outbound and inbound campaigns we were running. Our first videos were simply PowerPoints with voice-overs. A few years after we started using videos, one of our consultants discovered whiteboard or sketch-style videos and we tested one on a Google Ads campaign that was actually doing well…the results? Double-digit conversion rates – we were blown away.
We started recommending animated videos to our clients and initially hired individual freelancers to produce them. Because of the volume of videos we needed to deliver, it soon became necessary to build our own team and develop our own process-driven approach to video production. And that’s how PPS Content was born (we didn’t spend a lot of time thinking about the name.
It’s seven years later and we’re still going strong and we LOVE producing video content.